By Lynette Carrington
Nearly nine years ago, the valley economy and real estate market was starting to head into a nose dive. Owner and founder of Body Beautiful Med Spa and Day Spa, Marlena Krueger had a great building located at 24th Street and Campbell and was seriously contemplating what to do with the space. She pulled herself up by her bootstraps and committed to developing out her building to emerge as one of the most comprehensive medical and day spas in the entire valley.
“I moved here from Denver many years ago,” Marlena Krueger says. “I was a professional skier, then had an embroidery business and eventually got into real estate. I next moved to Phoenix, believe it or not, to escape the cold.” After acquiring the building in Phoenix, the market began to falter - she panicked and wondered what to do. She renovated the building, pitching in with duties ranging from helping to dig trenches to painting and remodeling. Although she was exhausted, Krueger kept pushing forward to build her spa business.
“I was at networking meetings breakfast, lunch and dinner, just to get my name out there,” explains Krueger. She was building up her business at a time when people were losing their jobs, losing their homes and relocating, yet she kept on going. “I was frustrated and I didn’t know what to do,” she adds. Her boyfriend kept telling her that she was almost there, it was the ninth inning and not to give up. Each month, the med spa business began to grow, slowly but surely. What started out as a modest spa business with just an aesthetician and a massage therapist has now grown into a bustling medical spa business that includes 20 highly trained specialists that cater to men and women who want to feel and look their best without having to break the bank to do it.
The casual and inviting atmosphere of Body Beautiful has blossomed, the word of mouth is fantastic and the little-spa-that-could is now a destination for business men, fashionistas, busy moms, fashionable singles and people who want to look and feel their best without resorting to invasive surgical procedures.
Among the many services available at Body Beautiful are day spa treatments including a variety of facials and peels and massage modalities including Swedish, hot stone, deep tissue, sports, lymphatic, pregnancy and cellulite. “We also do couples hot stone massage and that is really popular because a couple can come in and get their treatment in the same room,” says Krueger. “It’s especially popular around Valentine’s Day.” Other day spa services include wraps, scrubs and bronzing, LED light therapy, microdermbrasion and dermaplaning, micro-pen therapy, eyelash extensions, waxing and Skin Classic for skin abnormalities that utilizes radio frequency for a quick and painless treatment of skin tags, brown spots and fibromas.
Medical spa services are performed by licensed and trained professionals under the direction of Dermatologist, Dr. Mark Meyers. Services include Botox and dermal fillers (Juvederm, Restylane, Dysport, Radiesse, Belotero), skin tightening and body contouring, cellulite and stretch mark treatment, benign growth removal, 3-D facials and laser services that include treatments for tattoo removal, hair removal, hyper-pigmentation, acne treatments and so much more. If you are looking to really improve your skin, the technicans will come up with a regimen with specific treatments individually tailored to address your skin issues and get you looking your best.
“These are treatments that are effective and things you can do before having plastic surgery,” states Krueger. She has amassed a devoted group of clients because the staff at Body Beautiful is committed to establishing productive and friendly relationships with each client. The casual and comfortable med and day spa setting is also welcoming and less intimidating than extremely pricey spas.
In addition to regular monthly specials at Body Beautiful, there are various spa packages and a membership available. For only a $49 a month, members come in each month and choose from a massage, facial, skin treatment or anything listed on the special treatments menu. For more extensive treatments, you just pay a small up charge above the $49 monthly fee.
Body Beautiful also has a space available for groups of about 10 to 12 people wanting to schedule in a Girl’s Spa Day or Gentlemen’s Spa Event. There is space to sit and relax and enjoy some delicious noshes, which can be catered in for a group. For this service, call for additional details and reservations.
In the front lobby is the Girlfriend’s Shop which features jewelry, hair accessories, candles, clothing and more. This is a perfect and quick stop if you are in need of a great birthday, housewarming or thank-you gift. Of course, Body Beautiful gift certificates are also the perfect gift for anyone on your list.
“I try to price my services on value and what I would want to pay as a working woman,” finishes Krueger. “I offer the lowest prices possible, without sacrificing quality.
Body Beautiful Med Spa and Day Spa is located at 4449 N. 24th St., Phoenix. Visit www.bodybeautifulspa.net for additional information, or call (602) 522-9222.