In case you hadn’t yet heard, Feb. 1 is officially Ice Cream for Breakfast Day. The holiday began in the 1960s, when Forence Rappaort, a mom of six, first declared it as a way to entertain her children.

This year, ice cream destination Jeni’s Splendid Ice Creams—which has locations in Old Town Scottsdale and at Scottsdale Quarter—is celebrating with early shop openings, a new limited-time flavor, breakfast-inspired menu pairings, kids’ activity sheets, stickers, and exclusive swag.

Both locations will open that day at 9 a.m. Guests can enjoy:

Jeni’s Splendid Ice Creams: 7051 E. Fifth Ave., Scottsdale, AZ 85251 and Scottsdale Quarter, 15323 N. Scottsdale Road, Scottsdale, AZ 85254

The Ice Cream for Breakfast Collection at Jeni’s Splended Ice Creams. Courtesy Jeni’s Splendid Ice Creams

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