Raise the Roof: How to Avoid Scams and Find a Reputable Roofer

After storms or severe weather events, homeowners often need urgent roof repairs—unfortunately, this urgency makes them prime targets for roofing scams.

The Federal Bureau of Investigation estimates that insurance carriers pay at least $1 billion annually on fraudulent roof claims, with scams spiking after severe weather events. To avoid falling victim to unscrupulous contractors, homeowners should take careful steps when selecting a roofing professional.

Hiring a roofing contractor is a significant investment and choosing the wrong one can lead to costly mistakes. Before signing any contracts, follow these steps to ensure you’re working with a qualified professional.

Verify Licensing and Insurance

A reputable roofing contractor should be properly licensed and insured. Ask for proof of these credentials before committing to any agreement. A legitimate contractor will have no issue providing documentation. Additionally, check with your state’s licensing board or local consumer protection agency to confirm their legitimacy.

Beware of Cheap Quotes

A low bid may be tempting, but cheaper isn’t always better. Some contractors cut corners, use inferior materials, or leave jobs incomplete. Hidden fees can also drive up the final cost. If a quote seems too good to be true, it probably is.

Get a Detailed Estimate

Request a written estimate that outlines the full scope of work, including materials, labor, and timeframes. A vague estimate can lead to unexpected costs and disputes. To make an informed decision, compare estimates from multiple contractors.

Check Business Longevity and Reputation

Experience matters. Look for contractors with a solid track record and positive reviews. Ask for references from past customers and verify their physical address to ensure they have a long-term presence in the community.

Consult the Better Business Bureau (BBB)

The BBB helps homeowners verify the legitimacy of roofing contractors. Many scammers lack accreditation and may have unresolved complaints. In fact, roofing contractors were among the most complained-about industries in 2020 and 2023, ranking first in 2021 and 2022. Checking a contractor’s BBB rating and complaint history can provide valuable insight.

Understand Warranties

Roofing warranties typically fall into two categories: material warranties, which cover the roofing materials, and labor warranties, which protect against installation defects. Always ask for warranty details in writing to avoid future misunderstandings and unexpected costs.

Evaluate Communication Skills

Poor communication is a common complaint in the roofing industry. If a contractor is difficult to reach before work begins, they may be unreliable throughout the project. Pay attention to how they handle your questions and whether they provide clear, concise answers.

Watch for Storm Chasers

After major storms, out-of-state contractors—known as storm chasers—flood affected areas offering quick repairs. Once work dries up, they leave, making it difficult to enforce warranties. Choosing a local contractor ensures better service and accountability. Always ask for local references and confirm their long-standing presence in your area.

Know Who’s Doing the Work

Many roofing companies rely on subcontractors, which can impact quality control. Before hiring, ask if the contractor uses in-house employees or subcontractors. If they use subcontractors, inquire about their qualifications and vetting process.

Education Matters

Jordan Rueschhoff, Diversified Roofing

A reputable contractor should educate homeowners about the roofing process and maintenance. An informed homeowner is less likely to be misled or overcharged. Look for professionals who provide clear explanations and helpful maintenance tips.

Check for Proper Permits

In many areas, roofing projects require permits from local authorities. A trustworthy contractor will be familiar with these requirements and obtain the necessary permits before starting work. If a contractor suggests skipping permits to save time or money, consider it a red flag.

Taking the time to vet contractors thoroughly can save you from costly mistakes and long-term headaches. By taking these precautions, homeowners can avoid scams and ensure their roofing project is in good hands.

Jordan Rueschhoff is the residential sales manager at Diversified Roofing. Learn more at www.diversifiedroofing.com.