Lids Unveils Refreshed Store Concept at Scottsdle Fashion Square

Global sports retailer Lids recently rolled out a reinvented retail store concept, and Scottsdale Fashion Square was among the intial 20 stores to see the upgrade. The new space, located in the East Wing, Level 2, near Zara, was designed to elevate the shopping experience with local and exclusive merchandise and customization. It includes:

A Custom Zone
The redesigned customization hub features interactive “Build-A-Cap” kiosks. There is also a new hat-curving machine. Customers can stitch, patch, and curve their hats to match their personal style. Customers can also save and revisit their designs online and order through customlids.com.

• • The “Build-A-Cap” kiosk allows customers to create their own unique designs in seconds and once completed have their designs emailed to them with a barcode. Employees then scan that barcode and work with the customer on final design details before ordering. The kiosk can also be utilized to place bulk orders of any customized, non-licensed headwear.
  • Customization starts at $10 for hat curving, $12 for stitching, and $15 per patch.
  • The store offers approximately 40 unique patches tailored to the local market.
  • Jersey customization is also available in select stores, starting at $50 per jersey.

A T-Shirt Wall
A curated assortment of trendy and hyper-localized apparel reflecting the latest styles and regional fan favorites.

A Kids’ Corner
A dedicated children’s section featuring an expanded selection of youth-focused apparel and headwear available in team branding.

Headwear Accessories
Lids is increasing its focus on demand for accessories, specifically shoppers increasing desire for a full assortment of cap cleaning and treatment products. Each store will feature a vast array of products to help consumers keep their hats looking fresh.

“Customization has always been at the heart of our brand, and this new store design takes it to the next level,” says Bob Durda, president of Lids. “We’re offering more ways for customers to make their gear uniquely theirs—whether it’s stitching, patching, or curving. This rollout represents our commitment to a dynamic, customer-centric experience where every visit feels personal, engaging, and tailored to each individual.”

7014 E. Camelback Road, Scottsdale, AZ 85251