Gorjana Opening New Landmark Scottsdale Store

On April 25, jewelry brand gorjana will open its 100th brand store. This landmark destination will be located at Scottsdale Fashion Square.

The location holds deep personal significance for founder Gorjana Reidel, who grew up in Scottsdale and began her retail journey at that mall, working at GUESS and BCBG during her college years.

A graduate of Arizona State University, she met her husband and now CEO of gorjana, Jason Reidel, while they were both students at ASU. Years later, a chance visit from Jason to BCBG sparked a reconnection that would lead to the creation of gorjana, the Southern California–inspired jewelry brand famous for its effortless, everyday pieces. In fact, it launched just a few years later from the floor of their apartment.

Located on the lower level, the new Scottsdale store invites guests to explore gorjana’s iconic collections, including an effortless blend of timeless elegance and modern style. True to the brand’s California-inspired ethos, the space offers a laid-back yet luxe experience. Shoppers can enjoy personalized styling sessions with in-store experts, who will help them craft the perfect layered look tailored to their individual style.

To celebrate the opening, on April 25, customers will enjoy:

• Exclusive Shopping Perks: Special gifts with purchase.
• Personalized Styling: gorjana’s team will offer one-on-one styling sessions to help guests curate their perfect jewelry stack.
• Community Giveback: gorjana has donated over $2M to national causes with an emphasized focus on women and children through partnerships with Baby2Baby, Dress for Success, and more. In addition, gorjana proudly partners with local schools and charities, which are encouraged to complete a donation request form to see gorjana at their next fundraiser.

Scottsdale Fashion Square, 7014 E. Camelback, Scottsdale, AZ 85251