This August, Scottsdale will become home to its first clean air store.

Yes, clean air.

The groundbreaking initiative aims to give consumers an immersive indoor air quality experience demonstrating how company PuriFi's air purification technologies work in real time.

Spanning 5,500 square feet, the PuriFi Store in The Promenade shopping center will provide consumers with what the company calls a "clean air experience."

PuriFi is an Arizona-based company with its corporate headquarters located in Scottsdale, and maintains local manufacturing of its air purification systems for residential and commercial clients.

“This is a first-of-its-kind clean air experience,” says PuriFi President Jerry McGuire. “Our goal with the PuriFi Store is to share the immediate impact of breathing cleaner air with consumers and visually show them the difference in air quality between our PuriFi-ed environment and a typical home or business.”

Air pollution can be significantly worse indoors than outdoors, according to recent reports from the U.S. Environmental Protection Agency. The PuriFi Store will deliver a proven air quality experience that demonstrates its indoor air is two to five times and up to 100 times cleaner than outdoor air.

“When customers visit our facilities,” McGuire says, “What we consistently hear from them is that they immediately see, feel, and smell the difference. The air is so crisp and clean. It’s palpable.”

As visitors enter the PuriFi Store, they will be greeted by a 7-foot-tall smart screen streaming real-time air quality data. To the right, guests can explore a model living room designed to show typical home air quality. On the left, there is a welcome desk where air quality specialists can provide personalized guidance and expertise.

PuriFi's technology has demonstrated the capability to achieve air quality that is much better than outdoor air. By using state-of-the-art laser technology, the PuriFi Store makes invisible particles visible, providing consumers with a visual demonstration of the typical air quality in their home or business. The store's 20x10 foot LED wall showcases the stark contrast between airborne particle concentrations found in typical indoor environments versus the PuriFi-ed air within the store.

PuriFi's commitment to transparency is evident in its testing procedures and publicly shared performance reports, which are conducted by independent laboratories.

The PuriFi Store will open its doors officially on Aug.t 14, where PuriFi will provide an immersive experience for consumers to learn about and personally experience the transformative power of clean air.