Innovative designer Doni Nahmias—founder and creative director of the brand NAHMIAS, a leader in men’s premium fashion—partnered with the Arizona Coyotes to be its creative strategist for the 2023-24 season. Nahmias’ unique style is a high-grade yet informal mix of skate, sports, surf, and hip-hop codes melded into an ascendant ready-to-wear label, and his designs are popular with the elite in the world of sports and entertainment, including NBA All-Stars, international athletes, and rappers.

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The COYOTES x Doni NAHMIAS collaboration includes two merchandise collections, with the first released on Nov. 20 and the next in late winter/early spring 2024.

The items are available during Coyotes games at Mullett Arena, at select pop-up events, and online at

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“Doni Nahmias is one of today’s top visionaries when it comes to cutting-edge designs,” says Arizona Coyotes Chief Brand Officer Alex Meruelo Jr. “His styles align perfectly with many of our players who take pride in their fashion.”

“I’m excited by the endless potential this partnership has to pave a new landscape for Arizona Coyotes hockey in the fashion industry,” said Doni Nahmias. “Hockey now becomes a canvas for creative expression where I can use new perspectives to redefine the very essence of style and the sport.”

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