Designing the Business: Building Culture That Supports Growth – Desert Design Week

A workshop for interior designers Ready to Scale Without Losing Their Soul. In this interactive workshop, Holly Freres, Principal of JHL Design, shares practical lessons from building a multi-market design studio. She will focus on how intentional culture becomes the foundation for sustainable growth. This session is designed for small but ambitious design firms who are beginning to hire, delegate, and think bigger. Growing a design firm isn’t just about landing bigger projects or hiring more people. It’s about building an internal culture strong enough to hold that growth…creatively, financially, and emotionally.