Later this month, a unique new festival will be arriving in the Valley. The popular event arrives from Canada and is set to change wine festivals in the U.S.
Rosé Disco Wine Fest & Disco blends wine, music, restaurant pop-ups, interactive art installations, and more.
For this week’s Feature Friday, we sat down with Adam Bloch, who co-founded the festival along with Dax Droski. Together, the pair produce a variety of unique festivals around Canada and the United States, under the umbrella of their parent company, FEASTER.
Bloch, who has lived in Toronto, Vancouver, Los Angeles, and now Florida, spent a lot of time in Arizona and knew it was a great place for a wine festival.
Here, he talks about Rosé Disco Wine Fest & Disco, music, the “special sauce,” Scottsdale, and his unique music choices.
Social handles: @therosedisco
So … what is the Rosé Disco Wine Fest & Disco?
It’s Catalina Wine Mixer meets the Sahara Tent at Coachella. It’s a showcase of rosé wine from so many incredible producers, alongside performances by some of the world’s best DJs. It’s sunshine and picnics and pink and a lot of dancing.
Rosé and disco—whose idea was that magical combo, and how did it actually come to life?
My business partner Dax and I are always looking at what’s next. We work with hundreds of alcohol brands and with so many different demographics of people, we’re always looking for ways to connect the two groups—in that brands want to meet their consumers and people love to learn about what’s available in their market. But, in events, there are a lot of fixed costs. And we used to produce a huge event on a Saturday, and then we realized the infrastructure would just sit there on Sunday, waiting to be picked up. So, the lightbulb went off, and we created an event to fill the Sunday, and that is actually how Rosé Disco was born.
You’ve produced 24 festivals across multiple markets. What made you say, “Okay, wine festivals need a glow-up”?
Everything at FEASTER has the FEASTER special sauce. So, while other companies put on wine festivals, we say, “How do we reimagine something that is generally unchanged (existing wine festivals) so that we can bring out the next generation with our disruption … right, let’s attach ours to a house music showcase.” Sometimes we miss with our ideas, but we’re always swinging.
With DJs like Zerb, Frank Walker, and Telykast on the lineup. Are we seeing wine festivals become full music festivals?
I mean, our lineup is curated, and honestly, the talent at Tempe is fire. But no, this isn’t a full music festival. Music festivals (generally) are completely music-focused (other than art and food), and the majority of people come later to see the headliners. Rosé Disco is an arc … what happens towards the beginning is so different than what happens at the end with the headliners, and missing any part of the experience is a disservice to the attendee. We don’t want to only focus on our talent because Rosé Disco is so much more than just DJs.
You’ve already had huge success in Vancouver, Toronto, and Kelowna. Why was the Valley the right first U.S. location?
Well, I lived in L.A., and when I did, I used to love coming out to Scottsdale. I even celebrated my 40th birthday out here when we rented a house for a week. The people in the Valley are so friendly and interesting, and I really wanted our first U.S. show to be in AZ. Aside from that, there is such an incredible wine region here, and with Rosé Disco, we try to produce them near strong wine regions. Aside from that, Tempe Beach Park is just such an incredible venue that when we found it, we just had to do something at it.
Be honest—what’s in your glass when you’re off the clock?
I mean a solid skinny, spicy margarita is likely my go-to if I am out and about. But 9 times out of 10, I am having a glass of wine with my wife, Lindsay, at the end of the day, with me being reminded how blessed I am to have her as my wife. I always tell her … “I know, I know.” Kidding!
All-time favorite wine?
No specific fave. Perhaps a solid Chablis.
If you weren’t producing festivals, what would you be doing instead?
Something entrepreneurial for sure. I haven’t worked for someone else for so long, I don’t think I could do it at this point in my life. I love the idea of rolling up independent businesses from one industry and running them under one banner, reducing operational costs, and then unloading the new, larger company and starting all over again.
When you’re not working, we’d find you …
Definitely with the kids. I have three now, so life is not slow. I am either working or spending time with my family. And honestly, both of those challenge me, reward me, and give me purpose, and I love my life because of it.
One thing we’d be surprised to learn about you?
I work out to the weirdest music. The music itself isn’t weird, just that I am working out to it. While others are listening to EDM, I’m listening to bands like Goose and The Tragically Hip.
Rosé Disco Wine Fest & Disco will be held March 28, 2026 at Tempe Beach Park. Tickets and information can be found here.
