State-of-the-Art Cancer Center Launches New Look as it Experiences Resurgence in Growth
Arizona Oncology, one of the largest cancer treatment centers in the state with more than 50 physicians, has unveiled a new brand inspired by its desert home.
Arizona Oncology is proud to move into the future with a reinvigorated purpose and refreshed look. The launch comes alongside a resurgence in growth for the cancer center, which has brought new patients, employees and sites of service for the 24-year-old clinic, including new or increased presence in Goodyear, Oro Valley and Scottsdale.
Inspired by a barrel cactus blossom, the new logo paints a picture of the desert in bloom. Viewed from above, the cactus logo provides a different perspective and promises a holistic approach to cancer care. The green petals represent the Arizona Oncology community of highly specialized care providers, researchers and staff working together to deliver better cancer care today for a brighter tomorrow. The orange flower at the center reflects Arizona Oncology’s patient-centered approach and its commitment to improving the lives of its patients.
In addition to a new look and logo, Arizona Oncology has announced its newest tagline, “Thrive with and beyond cancer.” The tagline embodies Arizona Oncology’s commitment to not only providing leading-edge treatments backed by the most rigorous science, but also to compassionate care — not just treating the cancer, but the person as a whole.
“Thriving is not the same as surviving,” said Joseph Buscema, MD at Arizona Oncology. “Our care puts a health focus on our patients’ quality of life before, during and after treatment, allowing them to truly thrive. Arizona Oncology puts a focus on the person as a whole — their life, their story, their future. We maintain the highest quality cancer care in healthcare because of this humanistic approach.”
To learn more about Arizona Oncology, visit the updated www.arizonaoncology.
About Arizona Oncology
Arizona Oncology is one of the largest medical groups in Arizona, with more than 50 physicians devoted exclusively to providing comprehensive, compassionate, and high-quality cancer care. Since its inception in 1998, Arizona Oncology has led with the philosophy that it’s beneficial to provide cancer therapies in a community setting, close to patients' homes and support systems. Arizona Oncology specializes in Medical, Gynecologic, and Radiation Oncology, Hematology, Breast Surgery, Colorectal Surgery, Urology, Research, Genetic Risk Assessment, and patient ancillary programs. The physicians and their staff treat patients in many communities throughout the state including Glendale, Goodyear, Green Valley, Phoenix, Prescott, Prescott Valley, Scottsdale, Oro Valley and Tucson. For more information, visit arizonaoncology.com.
Arizona Oncology is an affiliate of The US Oncology Network (The Network). This collaboration unites AO with more than 1,400 independent physicians dedicated to delivering value-based, integrated care for patients — close to home. Through The Network, these independent doctors come together to form a community of shared expertise and resources dedicated to advancing local cancer care and to delivering better patient outcomes. The US Oncology Network is supported by McKesson Specialty Health, whose coordinated resources and infrastructure allow doctors in The Network to focus on the health of their patients, while McKesson focuses on the health of their practices. AO also participates in clinical trials through US Oncology Research, which has played a role in more than 100 FDA-approved cancer therapies.