Hallmark Channel Joins in Holiday Spirit Signing National Sponsorship of Popular Event
Featuring 4 Million Lights in Unique Walk-Thru Maze
Enchant, the world’s largest holiday-themed light event, today announced its slate of U.S. cities and venue locations set to host the unique event for the upcoming holiday season. Salt River Fields at Talking Stick will be the venue hosting the light extravaganza in Scottsdale.
Opening officially everywhere on Black Friday (Nov. 25), the sprawling 10-acre event is produced annually on the playing fields of major league sports stadiums and iconic outdoor spaces. Featuring an immersive walk-thru light maze created from over 4 million sparkling lights, Enchant also includes an impressive 100-foot-tall holiday tree, a unique ice-skating trail, live entertainment, Santa visits and a village marketplace with crafts, gifts, festive culinary treats and holiday cocktails.
“We’re thrilled to host millions of guests again this year while introducing Enchant to millions more as we expand to cities across the U.S.,” said Enchant Christmas founder and CEO Kevin Johnston. “We bring a new story and exciting elements to our featured light maze each year, so guests always have something new to experience when returning to enjoy holiday nights at Enchant with family and friends.”
This year Enchant will string its incredible light displays coast to coast from Florida to California and will be joined by first-ever national sponsor, the Hallmark Channel.
“Hallmark Channel’s ‘Countdown to Christmas’ is synonymous with the holidays, bringing warmth, connection and happiness to millions of viewers,” said Lara Richardson, chief marketing officer, Hallmark Media. “Lights are such an integral part of Christmas magic, whether they be displayed on your house; strung throughout your favorite hometown spots; or featured in grand, eye-opening light displays like Enchant, this partnership creates a new way to spread Hallmark Christmas joy.”
The popular television network will be offering guests a variety of custom experiences, including a “Hallmark Cozy Christmas” lounge, photo opportunities, Hallmark Channel wine tasting and a chance for fans to win a set visit to a Hallmark movie while in production.
“Hallmark Channel is the perfect partner to join Enchant across America this year. It’s an amazing brand fit in every way with the premium, experiential holiday celebration we’ve created,” said LeeAnne Stables, chief marketing officer for Enchant. “We have so many fun surprises waiting for their millions of fans, including that Hallmark classic—delicious mugs of Enchant hot chocolate ready to go.”
Returning cities for the holiday extravaganza include Dallas; Washington, D.C.; St. Petersburg; and Las Vegas. Debuting Enchant events in 2022 are Sacramento, San Jose, Scottsdale and Nashville.
Tickets for all Enchant cities go on sale Sept. 15 at enchantchristmas.com.
Enchant is the world’s largest holiday light event experience encompassing over 10 acres, featuring a dazzling installation of over 4 million sparkling multicolored lights creating a one-of-a-kind, story-themed walk-thru maze with holiday trees over 100 feet tall. Produced on the playing fields of major league sports stadiums and iconic outdoor spaces, the event offers an ice-skating trail, live entertainment, interactive games, Santa visits and a charming holiday marketplace featuring local artisans, along with holiday foods and festive drinks. Founded in 2016 by Canadian entrepreneur Kevin Johnston, Enchant has since delighted over 3 million guests in major cities in the U.S. and Canada. Visit enchantchristmas.com. Follow us on Facebook and Instagram.
ABOUT SALT RIVER FIELDS AT TALKING STICK
Salt River Fields at Talking Stick is a central landmark within the Talking Stick Destination. Completing its twelfth MLB spring training season in 2022, the world-class, LEED Certified Gold venue serves as spring training home of the Arizona Diamondbacks and the Colorado Rockies and was named No. 1 Spring Training Destination by Sports on Earth featured on MLB.com. The facility is surrounded by some of the world’s most beautiful mountain panoramas and is a popular year-round destination for major community events. Salt River Fields is an enterprise of the Salt River Pima-Maricopa Indian Community and has earned multiple awards including Ballpark Digest “Ballpark of the Year,” Trip Advisor “Certificate of Excellence” and multiple “Best Spring Training Field” by Arizona Foothills Magazine. Visit www.
Photos courtesy of Salt River Fields