By Lynette Carrington
Terri Edwards has brought her considerable hair styling talents and 33 years of experience to Pluma Designs in Scottsdale where she works out of one of the most celebrated and forward-thinking studio salons in the Valley. She is now accepting new clients and expanding her clientele base at Pluma Designs.
In early 2015, Terri saw the opportunity to grow her brand in Scottsdale, moved to the Valley and has taken up professional residence at Pluma Designs. "A good friend told me about Hilda Villaverde and Pluma Designs," states Terri of the owner and the studio salon. "Hilda was looking for an experienced hair stylist to come in and help." As a stylist with exceptional training and skills, Terri also delivers her services with a purpose and discovered that she feels right at home with owner Hilda Villaverde and the group of stylists.
Terri can provide a complete line of hair services, including haircuts, expert coloring and highlighting services, perms, styling, and up-do's. Terri enjoys doing bridal hairstyling for brides and their wedding parties, either on site at Pluma Designs or at the wedding site itself.
For summertime, Terri is seeing some fun and exciting hair trends. "I just went to a two day haircutting class put on by Eufora," she says. "Styles this summer are a little shorter and a little more disconnected-longer on one side and shorter on the other or styles done with razor cutting. Color is a really big thing right now. Whether its base color, highlight or accent lights, we get a lot of movement in the hair with color." Pluma sells Eufora products exclusively and the brand is organically and pharmaceutically based to deliver healthy and beautiful results.
Pluma Designs considers ongoing educational seminars and classes for its stylists of paramount importance. When Terri participates in educational styling events, she stays on the cutting edge of hair design and technique and can then offer the latest and coolest hair services to her own clients. "Education is really big with Eufora and with all of us here at Pluma," explains Terri. "In three months, I've already done two, 2 and 3 day hands-on haircutting classes. It's part of the dynamic culture here. The salon is warm, friendly and it's a big family. It's phenomenal!"
"I feel like I have a salon family here," explains Terri of Pluma Designs. "It's a great place for people to come. They feel warm and welcome and at home. It's a great feel."
Customer loyalty is huge for Terri and her complete devotion to her client base dates back to her days when she had her own studio in South Carolina and prior to that, when she worked in New York. As a stylist in both New York and South Carolina, Terri had an established clientele base that stayed with her for many years. "Hilda helps to ensure that all our clients here feel like family, so everyone consistently returns. I'm committed to this corporate culture, too," says Terri. "We're very much a team. If there is someone new that comes in and wants to make a change with their color, we all come together and collaboratively work with the client."
Adding yet another beautiful dimension to the work Terri does as a stylist is the fact that she genuinely loves people and is devoted to many worthwhile causes. Whether its breast cancer awareness or cutting hair to donate to charitable organizations that make wigs for cancer patients, Terri is committed to always doing what feels right and standing by ready to serve the greater good.
Terri finishes, "I'm not a newbie. I know what I'm doing, I'm confident in what I'm doing and I love what I do! I love meeting people and I love making that connection and helping them look and feel their best. When someone comes in, having their hair done can make them feel better. It's a beautiful thing to see." In her expertise as a stylist Terri is making a difference in the life of each person with whom she works.
To make an appointment to experience the warmth, wit and wisdom of master stylist Terri Edwards call 480-492-6494 or visit www.terriatpluma.com for additional information. Pluma Designs is located at 7000 E. Shea Blvd., Scottsdale.