The Basics of Networking Event Follow-Up
Author: Gelie Akhenblit
The only time you’ll ever get this from me is when you deserve it….and that’s always! I’m talking about Following Up!
I know this concept has been beat over your head a million times and you know how important it is, but the sad truth is that most people don’t follow up. I can’t even tell you how many people I have met that have promised to follow up by email, or connect me to so-and-so, or do this and that and then… nothing. I have learned that until someone actually shows me that they know how to follow through, their words are meaningless.
Now, I know this might sound a little harsh… but as you can imagine, I meet a lot of people, so I see this happen constantly. Many times they don’t promise anything…we just happen to meet and chat at an event, but then I never hear from them. It’s OK if there wasn’t a true “connection” between us, however, a simple email saying “It was nice to meet you,” can go a long way. After all, what’s the point of meeting people if you don’t ever speak to them afterwards? If you’re wondering whether I initiate contact first, the answer to that is yes. Unless there is a true emergency, you will always get a follow-up email from me within 72 hours of meeting. This is what makes me stand out and can make you stand out too!
However, there are those people that stay true to their word and do come through, and you better believe that they get moved into my VIP file! In fact, I hope that you are one of these people. A very small majority of people actually follow through and when I find those people…I keep them around. Follow up is key to building a successful network. If you’ve never taken that concept to heart before, now is the time.
So what is the proper way to follow up? Here are some basic etiquette tips:
- Follow up within 72 hours of meeting someone while you are still fresh in his/her mind.
- If you really want to impress someone, follow up the same day/evening that you met him/her.
- Send a quick and simple email saying it was great meeting with him/her and you are looking forward to the next interaction is generally a good starting point.
- If opportunity allows, I like to include something unique about our conversation so the recipient feels that there was a true connection (i.e. – Thank you again for letting me know about the event coming up next week, I’m really looking forward to attending).
- Next time you come home after gathering a bunch of cards, remember to follow-up!
Co-founder of NetworkingPhoenix.com Gelie Akhenblit has harnessed the power of tens of thousands of creative, savvy and entrepreneurial business minds with her company and brings the networking community together to make Arizona business bigger, better and brighter.
NetworkingPhoenix.com is an extremely valuable resource that is helpful at any level of membership and with a helpful and knowledgeable co-founder and staff to assist members; it is no wonder that the company boasts a membership of more than 32,000 people!For additional information and to create a free NetworkingPhoenix account, visit www.networkingphoenix.com.