Event Details Wed Jun. 20 at 12:30 pm - 1:30 pm CO+HOOTS Foundation presents 5 Messaging Mistakes that are Killing your ROI! Whether you’re launching a new product, announcing a new release of an existing product, or entering a new market, take the time to create a compelling message before you start spending those coveted budget dollars on marketing tactics. If the message isn’t on point, it doesn’t matter who sees it or how it was delivered. Melissa is the founder of Marketing Matters and has 20+ years of prior marketing experience in the B2B tech space. She is adept at translating complex concepts into easily understandable customer benefits and provides SMB tech companies with product marketing services, ghost writing, blog contributions, and collateral creation.Melissa is on the Girls in Tech, Phoenix PR committee, Startup Week Evangelist team, and volunteers time to the Alzheimer’s Association, Desert Southwest Chapter. -- The CO+HOOTS Foundation is an Arizona 501(c)(3) nonprofit whose mission is to influence and support community growth by engaging the power of coworkers, independent contractors and small business. The Foundation provides pro bono service, education and leadership to CO+WORK, CO+BUILD and CO+CHANGE the world.